Leading Creatives: Part Two

Valerie Jacobs specializes in looking forward and is Chief Growth Officer at LPK – she is a futurist who helps clients reconcile the enduring and emergent to create meaningful brand experiences that help businesses adapt, excel and win. On this edition of This Is DesignIntelligence, she talks about what led her to trend forecasting, how to attract and retain diverse groups of thinkers, and why trends, in the absence of strategy, are not really all that valuable.