Predictable Outcomes

Dr. Barbara White Bryson is Associate Dean for Research of the College of Architecture, Planning and Landscape Architecture and Professor of Practice in the School of Architecture at The University of Arizona. Dr. Bryson is an accomplished planner, strategist, educator and author who continues to push the boundaries of the architecture profession. On this edition of This Is DesignIntelligence, she speaks with Dave about the habits and processes that are destructive to the industry and why focusing on culture rather than processes results in more predictable outcomes.