The Future is Now

Dr. Barbara White Bryson is the Associate Dean for Research and Director of the Drachman Institute at the College of Architecture, Planning and Landscape Architecture at the University of Arizona. In her new book, Creating a Culture of Predictable Outcomes, she offers specific guidance to industry stakeholders to succeed in achieving project-related predictable outcomes by focusing on culture rather than process. On this edition of This Is DesignIntelligence, she talks about the three biggest mistakes that project leaders are making and why we desperately need to create cultures where innovation is possible.