The Power of Incentives

Natalie Campos Goodman is the founder of IncentiFind, a real estate technology start up that is radically increasing green construction by connecting residential and commercial properties to incentives when they incorporate green practices. On this edition of This Is DesignIntelligence, she talks about how the idea for IncentiFind was born and how she’s working to get $70 billion into the hands of property owners, developers and tenants.